Finding glamour in the gadget

"Initially anchored by a $3,900 miniature digital camera, a $15,000 stereo system, a $12,000 television and a $30,000 home-theater projector, the product line, called Qualia, is intended to compete with (and complement) fancy cars, furs and rare wines, rather than the rows of anonymous boxes at Best Buy or Circuit City. From the nature film to the products' oblique numbering system (the projector is formally known as Qualia 004, for instance) to the by-appointment-only showroom under construction in Manhattan, Sony is meticulously calibrating every aspect to exploit and influence the psychology of consumer-ism."

Posted: 4/26/2004 9:54:19 AM

Link: marinij.com

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